So I just read the news about Apple releasing their new AR/VR headset. It’s outta my price range but the features seem really cool and a lot of them I haven’t seen in other companies models (oculus etc) – however I also read that Apple has been developing this for 7+ years. We’ve seen several VR/AR headsets in the past 7 years, but none with this level of complexity. How do companies release products that are still innovative even though they’re conceived years earlier – and how do technological innovations mid-development process affect the process?
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By cleverly marketing it as innovative and hoping the technical capability matches the hype.
Commercial AR has been a thing for years. The Nintendo 3DS had functioning 3D AR… In 2010.
Apple’s long standing tradition (including under Jobs, make no mistake) is to let others do the actual innovation and suffer the associated risks and costs, see what lessons they learned and what the winning formula appears to be, then release their product using the latest and most expensive technology available. And claim they’re the first ones for good measure.
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