Networks pay billions to broadcast sports. How do they recoup those costs? Especially knowing all the expenses they have with hosts camera crew etc
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They sell advertising rights, not just in media, but also for things like, “the official ________ of the NFL on FOX”.
Then there is product placement. Look at English Football, when they interview a Manager in front of that wall of logos. All of those companies pay a premium to be on that space.
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