Networks pay billions to broadcast sports. How do they recoup those costs? Especially knowing all the expenses they have with hosts camera crew etc
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A simple one word answer is “advertising”.
Look at one of the top athletic events in the world to see this: the SuperBowl.
Unless you’re really disconnected, you’re going to know that SuperBowl ads are HIGHLY ANTICIPATED. People want to watch them, often people that don’t even care about American Football.
And those ads, when done well, and cleverly, generate billions of dollars (yes, billions, not millions), BILLIONS of dollars in sales for the companies that have the products they feature.
Because so, so, so many people watch sports, or just don’t care about sports but get exposed to the ad because their partner watches them, or their kids are interested, or…
on and on and on.
And (important) it’s absolute best to watch a sport event **LIVE** if you can’t be there in person.
TV channels sell advertising for big sports events because lots and lots of people get exposed to that advertising, more than any other venue.
So sports deals fuel the pathway to all that amazing cash that comes from selling advertising time.
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