Networks pay billions to broadcast sports. How do they recoup those costs? Especially knowing all the expenses they have with hosts camera crew etc
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you know those commercials they play between the games? those cost money. The companies will pay the TV networks to run the ads who in turn create programs for those ads to run on which is why metrics like how many viewers watch your show was important and things like Nielsen rating systems which tracked what certain families watched in order to determine those metrics existed.
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