Eli5: How do TV show creators measure and find out which characters/aspects of the show are more liked by audiences?

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For example I recently learned that the beloved cabbage man from avatar the last airbender was originally gonna be on for one episode but the creators learned that fans loved him so he became a recurring character. This was before 2010 and before really any major social media was used by the general public. How would the creators get that type of specific information back then?

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Anonymous 0 Comments

Before social media people made forums for different fandoms- sometimes these forums were hosted by the creators of the media, which gave them a live feed of how the fandom reacted to creative developments in the show. In the case of ATLA, the forums actually provided a lot of feedback and even creative suggestions: bloodbending was written into the show after a user of the forums pointed out that waterbenders should be able to manipulate the human body.

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