For example I recently learned that the beloved cabbage man from avatar the last airbender was originally gonna be on for one episode but the creators learned that fans loved him so he became a recurring character. This was before 2010 and before really any major social media was used by the general public. How would the creators get that type of specific information back then?
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A bunch of information really. Besides test audiences and surveys, the most information a bisness can get is how much they sell a product. Reasonably then, you could look at how much two similar products sold and cross reference them to see what was popular about them. If you study 3 or 4 products, you have even more information.
This also doesn’t have to be restricted to just movies. By referencing a lot of books, you could begin to see patterns between well liked books and ones that were not so liked, extrapolate the information, and then reproduce those character traits in a show
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