For example I recently learned that the beloved cabbage man from avatar the last airbender was originally gonna be on for one episode but the creators learned that fans loved him so he became a recurring character. This was before 2010 and before really any major social media was used by the general public. How would the creators get that type of specific information back then?
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Aside from raw fan engagement (the number of people cosplaying the character, Internet chatter, fan mail, magazine coverage), there’s also the ‘dial test’.
An audience is invited to watch the show or movie, and they’re given a dial to indicate how much they like what they see. If they like it, they turn the dial one way; if they dislike it, they turn it in the other direction.
Random Fact: some characters have been so wildly unpopular that the viewers turned the dials so hard that the *broke the knobs off.*
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