Eli5: How do TV shows like Total Wipeout or Euphoria etc make a profit?

Question

Not necessarily reality just TV shows like Total Wipeout, but TV shows in general.

I saw that Zendaya gets paid 1 mill USD per episode to be in Euphoria, which is INSANE. How do the creators of these shows make a profit? Where exactly is the income coming from?

In: 5

Answer 1

Advertising like product placement in the shows, endorsement or sponsoring from product vendors, and licensing for other marketing material (music, art work, toys, etc).