It’s actually kind of complicated. We see the light and can measure its intensity, but how do we know whether this is something dim and close by or bright and far away? The answer is the “cosmic distance ladder,” which astronomers have built up over time. The physical properties of certain astronomical objects ensure they will have a certain brightness that we know. These are “standard candles.” By looking in the vicinity of these standard candles for other hints about distance from Earth, we have built methods for measuring things even farther away.
That depends on how far away something is.
For particularly close objects, we can triangulate and guess the difference by how much its position shifts when viewed from two different points. This is called stellar parallax. It’s essentially the same as crossing the street or climbing a hill to get a slightly different look at a distant object.
For farther away objects, we can guess how far it is by determining what kind of object it is versus how bright it is. For instance, we can look at a distant star and tell from the light reaching us that it is a yellow dwarf like our own sun. Then we can guess from how bright it is (or how dim it is, said a different way) how far away it must be. This is essentially the same as guessing whether someone holding a flashlight is close to you or far away based on how bright or how dim the flashlight seems to you.
For more distant galaxies, we cannot do this by measuring individual stars but we can measure other events, like supernovae (exploding stars) on the same principle.
Finally, for very distant objects, we can use the redshift. Because of cosmic inflation (a whole extra ELI5), the farther away in the universe objects are from us, the faster they are travelling away from us. This causes a noticeable downward shift in the spectrum of light reaching us from those objects, and so we can guess how far away they are based on how redshifted the light is. This is essentially the same as how you can tell whether a loud truck or an emergency vehicle with a siren is travelling towards you or away from you because of how the sound changes as it passes you.
Part of how we determine it is red shifting. You’ve heard an ambulance or other emergency vehicle drive by you before, and heard the frequency change, right? The change in pitch is *precisely* determined by its speed relative to you.
So imagine you lived in a neighborhood where the speed limit on your street was 10 mph, and on the main access road further away was 25, and then on the highway beyond that was 50, and finally the interstate beyond that is 70. You hear a car driving nearby playing a famous song obnoxiously loud, and you notice the song’s frequency is shifted. If you can determine the speed of the car from its music, you might have an educated guess about its location in terms of which road it is driving on and which direction along that road.
Because of a quirk in universal expansion after the big bang, knowing how fast a star is moving actually gives us a lot of information about where that star might be relative to us. It’s very rare for a far-away star to be going slowly, or for a near star to be going fast. And because stars are all filtering light through the same mix of hydrogen and helium, it’s like they’re all playing a “song” we know, and that we can get reliable speed information from.
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