Turn off all your adblockers and go to one of them for a minute or two. You’ll find out pretty quickly how they make money.
That said, when it comes to image archival sites like gelbooru, sankaku, etc., they’ve been expanding into subscription models as of late, and limiting what free users can do (such as limiting tag filters in search queries, limited visibility “premium” content – which is ironic since it’s just other people’s art anyway).
tl;dr ad sewage + subscriptions
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