Baking soda is rather poor at absorbing smells. Activated charcoal is exceptionally good.
Neither works well in a refrigerator simply because there is nothing moving air past the chemical so that it could absorb the smells. It’s a tiny box with an opening of a few square inches, usually against a back wall, that gets almost not air flow.
**tl;dr it doesn’t really work well. Chemically it’s not great, no real surface area, no real air flow past.**
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