Eli5 How does a huge sum of a company’s money used for marketing really help in the long run?

Question

Eli5 How does a huge sum of a company’s money used for marketing really help in the long run?

In: 16

Answer 1

Think of it this way, if you don’t know about a product or service, you’ll never buy it. Marketing is about making someone want to buy something and part of that is awareness. This is expensive and a company can use a variety of advertising methods, cold calling, web ads, tv ads, letter drops ect