It is in the best interest of all the browser developers to make sure their browser is compatible with all the websites even if they are not designed for their specific browser. If a new user were to try a browser and their links does not work they would quickly switch back to their old browser. For agreeing on what should be standard there are a number of standards organizations, for web most of the activity is at the World Wide Web Consortium. This is an organization where all the browser developers, large websites, hosting companies, universities, governments, Internet providers, interest groups, etc. can get together and discuss how new features should be implemented and how to improve existing features in a way that it works seamlessly for all users on all websites using all browsers.
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