eli5: how does selling data work? why exactly should i care about wether or not something is selling my data to others?
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Eli5?
You buy a cool t shirt from a streamer because he is cool.
Streamer deals with company A, a company that handles shipping and billing for a very cheap price but, they deal with an other company for shipping (B) and billing (C) along with what you buy(D).
Should any of these companies get a data breach or go bankrupt, your data can land in the hands of companies who didn’t make you sign an agreement and can do whatever they want with it. Including spaming you e mail, sell it again if you are a big spender(those loyalty points), make bot accounts using parts if not all your data to manipulate social media or in the case of ID fraud( some do make legit money to buy data companies too) make quick scams.
Just like all other data, it’s impossible to not use it at all but the least amount of people that have access to it, the lesser the chance it lands on bad faith actors.
Not to mention that you give data in order to get a service you paid for and they double dip by getting paid to send this data.
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