As to why you should care watch Carole Cadwalldr’s TED talk on Cambridge Analytica. As for selling data, commerce is based on consumer information. Let’s just make up an over simplified example, I get T shirts made in Bangladesh that cost me $2 each landed in my home country. I could sell them for 4 bucks and make a profit or I could locate a market of people that would be very motivated to buy this particular t shirt design and then sell it to them for 50 bucks instead. How do I locate or create this market group of people?…data.
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