The same way everyone gets caught doing wrong things, someone notices and says something. When you do fraudulent activity, everyone involved needs to not report it. Usually this is mutually beneficial for everyone, e.g. people make money and it’s fine, or the fraud is performed using online tools that can’t individually identify a person.
But it usually happens when someone that should have been quiet speaks up. Often it’s a member of the circle of friends that feels like they’re not getting paid enough or a person/entity that’s being taken advantage of (no bookmaker wants to lose). Occasionally, it’s a person outside the circle of trust that discovers what is happening and then comes forward, so that could be significant other or an accountant.
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