eli5: How does We Buy Ugly Houses work as a business model?

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I looked at their website after seeing one of their billboards and they have like 100+ locations listed. They must be making bank but what exactly is their business model?

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Anonymous 0 Comments

Let’s say you need to sell your house. Let’s also say that you need to sell it relatively quickly.

If you sell it the conventional way, it can take months. You need to have an open house, find a buyer, let that buyer go through inspections, ensure that the buyer’s bank comes through on their promise of a loan, etc.

We Buy Ugly Houses expedites that process. They give all-cash offers and can close on the house much faster. In exchange, they pay under market value for the property.

They then renovate the place and sell it for more than they paid, because they can afford to get full market value.

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