It’s just what people expect. Real soap (fat and lye), used for so long before detergents came about, produced foam. So people associate the foam with cleaning.
However, detergents for dishwashers and washing machines for cloths are formulated to keep foaming to a minimum. With the great amount of agitation in those machines, a detergent that foams will likely fill the whole machine full of foam, and then the foam will overflow out of the machine.
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