Patent protection would take years to be approved. Even if it is approved, how they can prevent their ideas being stolen during the application.
Also, ideas are often not worthy. Big tech can come up better solution better execution so how can one protect their ideas ?
For example, in the early stage of youtube, big tech have all the resources to recreate a similar platform but why didnt they do that ? If youtube was not just popular at that time, will their ideas silently stolen by big giant ?
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Generally its about risk vs reward. For big companies, it isn’t worth chasing an idea until it is meaningfully large. $1m revenue is not meaningful to Google but would be for a small startup. By the time the market grows large enough, it can be too late for Big Co to catch up. Also, do not disregard inertia in large companies. There are entrenched ways of doing things and fiefdoms that prevents innovation. Particularly if a new business model upends existing way of working(think what ecommerce does to logistics). Also, more people doesn’t mean it is faster. Decision making is slow when there are multiple layers of bureaucracy. By the time an org grows big, usually there are processes that rewards not making mistakes, not taking risks on unproven ideas. That is why start ups do not usually regard Big Co as potential competitors.
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