The way ads are served, how networks like Facebook and Google get involved, how the “auction” between networks takes place – someone explain it to me plz
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Online advertising is usually served through a network of digital advertising platforms, such as Google Ads and Facebook Ads. These networks are connected to a variety of websites and mobile apps, enabling them to serve ads to their users. When a user visits a website or mobile app, the network will typically run an “auction” to determine which ad should be served. This auction is based on a variety of factors, such as the user’s location, demographics, interests, and other data. The advertiser who is willing to pay the most for that user’s attention will typically win the auction and their ad will be served. The networks will also take into account factors such as the ad’s relevance to the user and the quality of the ad itself. This ensures that the user is served the most relevant and highest quality ads possible. Once the ad is served, the network will track the user’s interactions with the ad, such as clicks and conversions, and the advertiser will be billed accordingly. This is how networks like Google and Facebook make money from online advertising.
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