Let’s say you get an Uber that costs $30. Uber will pay the driver, credit card company, app stores etc about $20 on average. So Uber gets $10 of that $30.
Then they’ll spend $5 on advertisements and marketing.
Then they’ll pay their corporate employees (execs, customer service, app developers, product developers and others) about $7.
So they’re spending $32 for every $30 they generate.
They can do this because they got money from investors and not all of those $32 in Costa are cash costs, Uber pays some of their employees with stock which is a cost, but doesn’t actually require cash from Uber).
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