Adding say 5% extra fuel margin is cheaper than building a new rocket for each launch.
Rockets are built in stages.
The first stage is 80% of the cost AND the mass penalty is much smaller (because it doesn’t go all the way to space), so tail landing reuse is a no brainier (once you get it to work).
Second stage reuse has a higher mass penalty, for a smaller part of the rocket so reuse is ‘debatable’.
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