Fuel is cheap. Getting it into orbit is expensive, and the rockets are expensive. These boosters don’t go to orbit, they give a push to get the ship off the ground and up to speed. It also doesn’t take much fuel comparatively to land a mostly empty booster, since most of the weight has either been ejected or has gone up to orbit.
It adds a bit of cost but that is very much outweighed by saving the boosters (if you can actually do it reliably).
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