Mostly because of the normal distribution.
In practice and reality, most random processes (or at least a LOT of them) follow the normal distribution or something approaching it. And the mathematical function describing a normal distribution has a square in it (more precisely there is a “exponential(-x^2)” at some point). It follows that:
* The standard deviation (with squares) of a normal distribution is easy to compute from its mathematical formula.
* The average deviation (with absolute value) of a normal distribution is much more ugly to compute from its mathematical formula.
Then, it’s not just the normal distributions, there are a lot of mathematical formula where the standard deviations is more elegant to use than the average deviation.
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