It will probably be done similar to how Hulu does it. You must log in to the (home) ip address using that device once every month or so to verify that you’re a legitimate family member. They can determine your location using IP address, and Roku or cell phone or Amazon fire devices will report your location as well.
Netflix have a careful balance of annoying existing customers vs bringing in extra money – I expect there’s a lot of parents sharing with a kid that’s moved out who will just pay the extra couple of dollars, because Netflix is right, they are account sharing and a couple of dollars is neither here or there for the parents, so they pay. I expect their detection will be reasonably forgiving and they’ll be looking to find obvious abuse use of their subscription. They have a lot of heuristics to make this decision off.
For example they’ll know if the device is a portable or static one. If there’s two profiles, signed in on two TVs and one profile is *only* used in New York and the other in California – often used *at the same time* in the evening, its probably not someone who travels for work a lot, and instead is a parent sharing their account with a kid who’s moved out. If, in a similar scenario, the device used in New York was a phone, and there’s a drop in use in California whenever the phone is used to view videos in New York – well that’s more likely to be someone travelling.
Some heuristics that could be used:
* IP location
* Other devices on network
* When and what is watched
* Simultaneous use
* Number of users
* Profiles
* Other accounts on the same network
* Device type
* Affluence of IP addresses
* Is the IP a University
* Movement of devices
* Sudden creation of new profiles used elsewhere
And many more……
People should just stop using Netflix. They must be doing it because they know more than half the people share and they know they would be making a lot more money if people couldn’t share . They already made it worse by increasing the price and now they will have ads for the cheapest option. People must still be paying for the higher price so they think almost everyone can afford it.
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