Electric charges— er, objects with electric charges— like to be in some places more than others. When they’re in a place they don’t like, they have potential energy: if they can move to a place they like better, they’ll release energy in doing so, which frequently comes in the form of accelerating (gaining kinetic energy). Likewise, they resist being moved to a place they like worse, and store up energy if they’re forced into it.
Electric potential is a measure of how badly an electric charge does or doesn’t like a certain place; the difference in potential between two places reflects how much energy is released, or required, by the move between them. The unit of potential is the volt.
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