What are the naming conventions when creating prescription medicines? Why do we have names like Skyrizi, Lipitor, and Rybelsis?
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The INN or generic name has to follow certain rules – including that it has to end with a class identifying part, has to be distinct from other drugs so that it won’t be confused (that can be complicated across different languages). Brand names are more about simple, memorable, but also not confusingly similar to other drugs – and there are a lot of different drugs, so it’s difficult to find a name and name agencies make a lot of money…
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