Eli5: TV commercials cut out after 1 second and play another?

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Is it a problem in the control room of the TV station? Is it overbooking of commercial spots? Why do I sometimes see a commercial play for about 1 second, and then it cuts out and another compliantly different commercial plays instead?

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Anonymous 0 Comments

Syndicated programming comes pre-loaded with commercials from the distributor. Depending on the deal the local station might have the right to replace some of those ads with their own. Probably you’ll notice that one second ad is a nationally applicable ad (Gold Bond, McDonalds, Toyota, etc.) and the replacement is something local (Bob’s Xlnt Used Cars, local jewelers, etc.). It’s probably the automatic ad replacer is a little slow, it could also be some board op who is a little slow.

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