* getting high performing students into your school usually results in your school having better graduation rates and post-graduate outcomes. Giving an exceptional student a full ride to get them to come to your school will likely contribute to enticing paying students to want to come to your school.
* The above also applies to faculty. Professors like working with very smart students and having more of them (even if they’re not paying) can help attract and retain faculty members.
* It can be a way for colleges to advance their mission. While all organizations are motivated to stay solvent and make money, non-profit colleges have other goals as well. They may offer exceptional students from poor backgrounds scholarships because they want to build a more diverse student body or promote access to education.
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