Magazines, newspapers, television and radio stations all rely on ad revenue and seem to be dying off. Are advertisers just spending less? If not, where are those ad dollars going?
In: 3
Many others have answered abiut where the money went, and they’re right. They’re spending the money online. The key thing that many of those businesses had was *distribution* in the pre-internet era. If you’re the only paper/radio station in a town of 10k people, people would buy/listen because there was no other option as well, so you were guaranteed an audience. Same thing if you’re the wall Street journal/local TV station etc.
Now journalism from all over the world is free on your phone, I can listen to podcasts by people from anywhere etc, so unless the local paper/radio/TV station can *really* differentiate itself, I’m just not gonna use it…are you? :p
Latest Answers