Magazines, newspapers, television and radio stations all rely on ad revenue and seem to be dying off. Are advertisers just spending less? If not, where are those ad dollars going?
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According to Statista, advertising budgets are going up pretty much every year. https://www.statista.com/statistics/429036/advertising-expenditure-in-north-america/
I think the biggest difference is the rise of influencers and that marketing and content are no longer two different things. The ads are embedded in the content. Some are obvious when the video takes a break and talks about Raid Shadow Legends. Others are more subtle when the ad is product placement or paid reviews.
Instead of giving $1,000,000 to NBC, there is $5000 going to 200 different influencers, each with a very targeted scope. So if you aren’t part of that world, you’ll never see the ad.
Coke, Pepsi, GM, etc still do the huge ads. But for everybody else, targeted in the way to go.
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