Magazines, newspapers, television and radio stations all rely on ad revenue and seem to be dying off. Are advertisers just spending less? If not, where are those ad dollars going?
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You can now target your demo in ways where spending like $1k a month on advertising can net you 50x that. Back before smartphones and internet access and understanding how to use it, advertisers had to cast a wide net and catch as many people in their target demo as they hopefully could. And the ads had to have as much mass appeal as possible.
With all that said, the new system is very flawed. The biggest being spying on a user then pushing an ad for a product they probably already have isn’t just shady, it pisses people off.
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