Eli5 What changed in advertising that killed or severely weakened the industries that rely on Ad revenue?

Question

Magazines, newspapers, television and radio stations all rely on ad revenue and seem to be dying off. Are advertisers just spending less? If not, where are those ad dollars going?

In: 3

Answer 1

> where are those ad dollars going?

You’re on it right now – the internet.

The internet allows for cheaper, more scalable, and infinitely more targeted advertising compared with print, television, and radio.