at a lot of companies, people become set in their ways of how to do business because that’s the way it’s always been done, or no one has updated the procedures to more modern methods. Also you may have never thought of branching out in a new direction because you are doing well as you are, and are focused on continuing to improve the services you already provide. A think tank has a bunch of different skills that they would apply to your business and the profits you gain make the cost of consulting them worthwhile.
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