My quality service teacher mentioned this but I’m not fluent enough in English to understand what it means.
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For example Toyota.
Toyota is known for making nearly indestructible cars that operate well, are low maintenance and are generally nice cars, while also relatively cheap.
This means that someone who owns a Toyota and knows it’s a quality car, will want to buy a Toyota. They are loyal to the brand.
It’s just another name for brand loyalty really
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