They are selling their assets because they need cash. “Liquidation” does not have to mean selling them quickly at discount prices, but usually that is the connotation: that for some reason, a person or a company has to wind up its affairs quickly, and so it needs to sell those assets as quickly as possible, often at sharply discounted prices.
For instance, someone might have to liquidate their retirement investments to pay off debts that have come due, or a company might be shutting down or going bankrupt, and therefore have to liquidate its assets.
Latest Answers