All I know about Pantone is that they created a bunch of named colors. That’s cool, but how has a color-naming company stuck around for so long? How do they make money? How do they fit into the larger picture?
In: Economics
I used to work at a company that decorated promotional products. We used Pantone colors all of the time because most corporate logos have set guidelines for the colors, sizing, font, etc. Due to this anytime we had to decorate a product (like apple Airpods for example) we had to use the correct Pantone colors for the logo as that was legally required.
We would work with Pantone colors pretty much every day due to this. I don’t think I have used Pantone colors for anything else.
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