Eli5: What does selling the rights to your music do and what does it mean for celebrities?

Question

Justin Bieber just sold his rights to his music. What does that mean? What can he do? And what can’t he do? Why do people want to purchase that?

In: 2

Answer 1

Think of it like selling your TV. You no longer get to pick what is played, who can use it, and when you play it.