A good example of that was Joffrey Baratheon from Game of Thrones.
Everyone hated his guts for the aweful things the spoiled brat did, but when he died, something was missing.
People want emotions be it good or bad ones from series/movies. Hence why horror movies are successfull, the feeling of fear and anxiousness is normaly a bad feeling, still people watch these things with joy because it evokes emotions in them.
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