What exactly is brand?, and what counts and doesn’t count, does Hersheys count as brand?, does Sony count as a brand?, can a company itself be a brand. And what is needed for a brand to be considered a brand?
Edit: I meant like brands in a business way
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You can refer to the actual etymological meaning of brand for the best description what a brand is.
Etymologically speaking, a brand is a mark made on an animal (or even in people, in the times of the slavery) with a hot iron that would serve to identify the owner of said animal/slave.
By extension, a brand is just something that identifies who made a product (or provided a service) and/or the family of products.
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