Eli5: what exactly is a brand?

Question

What exactly is brand?, and what counts and doesn’t count, does Hersheys count as brand?, does Sony count as a brand?, can a company itself be a brand. And what is needed for a brand to be considered a brand?

Edit: I meant like brands in a business way

In: 0

Answer 1

Naomi Klein wrote this great book “No Logo” that explores the rise of the individual as a brand in the mid 90’s (think Michael Jordan) and the long term effects that global brand management has had on our lives and culture.