What exactly is brand?, and what counts and doesn’t count, does Hersheys count as brand?, does Sony count as a brand?, can a company itself be a brand. And what is needed for a brand to be considered a brand?
Edit: I meant like brands in a business way
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To really simplify it, your brand is basically the public perception of your company. Hershey’s and Sony are both brands, yes. It entails everything from your logo, visual design and public awareness to your customer service and everything in between.
Hell, you could argue that even people have brands in a way. Like, Henry Cavill’s brand is “super hot actor, who’s also really nice and a nerd.”
EDIT: To push it a little further, you have things like *brand awareness,* which is basically “How well-known is your company/products/services?” and *brand loyalty*, which is “Are people more inclined to buy your products/services over anyone else’s?” Apple is a great example of a company that has very high brand awareness and brand loyalty.
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