What exactly is brand?, and what counts and doesn’t count, does Hersheys count as brand?, does Sony count as a brand?, can a company itself be a brand. And what is needed for a brand to be considered a brand?
Edit: I meant like brands in a business way
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A brand is essentially the perceived identity of something or someone; that make them identifiable to others. Examples:
1. Captain Jack sparrow is literally a human, but his brand are his unique character traits (pirateness, funny walk etc.)
2. McDonalds is literally a business. It’s logo, color scheme, and public perception as “family friendly” are all part of their brand
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