What exactly is brand?, and what counts and doesn’t count, does Hersheys count as brand?, does Sony count as a brand?, can a company itself be a brand. And what is needed for a brand to be considered a brand?
Edit: I meant like brands in a business way
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A brand is, basically, the public reputation of something.
Hershey is a company with a brand. When you hear “Hershey” it makes you think of things like Hershey kisses, what their packaging looks like, and likely the taste of their chocolate. That is their brand. Many people would reach for a Hershey bar over the same bar wrapped in plain packaging because they know and like Hershey.
> can a company itself be a brand.
I mean, almost anything can have a brand. The term is typically used in the context of marketing consumer products, but you can think of, for example, famous artists having a brand.
> And what is needed for a brand to be considered a brand?
Essentially some discernible, recognizable characteristic.
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