eli5 What is “adopt a highway”?

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idk if this is just a midwestern thing, but there are so many signs i see titled “adopt a highway” what does that mean? how can you “adopt” a highway?

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Adopt a Highway is a program that exists nationwide. Any person or organization can “adopt” a small section of highway. That section of highway gets the person’s/organization’s name on it (obviously easy advertising for your business or organization), while in return, the adopting group commits to doing trash pickup of that stretch of road for a certain period of time.

I don’t know if the program runs exactly the same in every state, but in PA it’s a 2 year commitment for a 2 mile stretch of road, with cleanup to be conducted twice each year. There’s no cost to my knowledge.

The state gets cheap labor to pick up trash, organizations get free advertising, and individuals volunteering with that organization get to do something beneficial for their community and environment.

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