Like YT algorithm, tiktok algorithm,etc.
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Social media that has a “discovery mode” or a “recommended” list or anything like it needs to have some method of deciding what gets displayed. While they could theoretically just have a person going through and deciding what is shown, companies have had better returns when each of these ‘feeds’ are personalized to each user; a mother of a 5 month old is more likely to pay attention to a review for diapers than a 16 year old male, for example. So the company develops an “algorithm” (which is just a catch-all term for math formulas being applied to collected data) that weighs a bunch of measurements, such as user age and reported gender, and puts things in their feed that is more likely to engage the user and keep them on the website.
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