Assets Under Management (abbreviated as AUM) refers to the assets that a wealth management company, stock brokerage, mutual fund company or hedge fund is holding for their investors. Suppose I open a wealth management firm and get my brother in law to give me $1000 to manage. My AUM is $1000. I don’t own this, my brother in law does. Now suppose that I invest it well and it has doubled to $2000. My AUM is now $2000. Retail investors don’t have AUM. And real estate would only count if it was being held in trust by some management company for the benefit of the actual owner.
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