Service member here possibly getting out next year. Bunch of options on the table and one of them is the possibility to earn free certifications from Salesforce. I grew up in the SF Bay Area, so I am familiar with the company, but I honestly have no idea what they actually do or what these certifications would be, or why they would even be useful. I realize this is probably a very vague question, but I guess just looking for an overall scope of what they do.
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Salesforce is marketed as a sales tool to track almost anything, set up calls/meetings, reminders etc… (its actually surprisingly flexible) There is some functionality that I believe would be useful in certain applications, but I personally DESPISE this tool. In my industry the pace is far too fast for Salesforce to really work. It’s too hands on, I don’t have the band width to log every call/text/email or in person meeting.
Corporate likes it because the potential to track virtually everything is appealing, but you need the sales team to get on board entering the data. That’s not an easy ask when time is literally money, and we don’t have time for that.
I can’t speak to the certification side of things. I’m sure if a company was going all in with Salesforce, they would want an “expert” on staff but we don’t have that so I can’t even comment if it helps or not.
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