Cleanser is a fancy word for soap. You use it to clean off dirt/oils/makeup from your face, apply, rub with water and rinse off. Moisturizer is usually in reference to the face and is used after cleanser to replenish your skin with hydration. You rub it in and let soak in. Lotion usually is in reference to your body/hands/feet and is applied whenever you’d like to provide moisture back to your skin.
Lotion is a viscous substance, not watery like a liquid and not solid like a bar of soap. Most are emulsions (highly blended mixtures) of waxes or oils in a liquid carrier.
Cleanser is a lotion made to clean things or dirt and/or oil; usually a soap diluted so it won’t irritate your face. Face cleanser goes on the face, body cleanser goes on the rest of your skin. Read the directions.
Moisturizer is a lotion for adding moisture to dry skin. Like cleansers there are different products for different body parts due to different demands of those parts, primarily the face which gets a lot of exposure as you don’t wear clothes there even though the skin is very delicate.
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