Eli5 What is the difference between marketing and lead generation?
In: 5
Lead gen is one component of marketing. Depending on what type of product you’re selling, some may use the web more to collect leads (enterprise software, real estate, cars) vs. direct eCommerce (selling shoes, computers, groceries). But even direct eCommerce sellers want to do lead gen, to be able to regularly market to their customers with new products, seasonal offers, discounts, etc.
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